New Marketing Competition Makes AMA’s Conference a Notable Success

On Saturday, Oct. 16, the School of Business American Marketing Association chapter hosted its third annual regional conference at Fisher.

This conference was AMA’s first in-person event since the pandemic began, and attracted more than 50 attendees from the School of Business as well as non-business majors, including biology, psychology, ethics, and more. The conference also welcomed students from outside of Fisher, including attendees from the College at Brockport.

The conference included opportunities for students to get a professional headshot, participate in a marketing strategy competition, engage in a LinkedIn workshop led by Fisher alumnus Adam Crandall ’09, ’12 (M.S.), and hear a keynote address by alumna Amanda DeVito ’96, vice president of marketing at Butler/Till.

The marketing strategy competition—the first ever for this event—was a popular choice. Teams of two were given 30 minutes to read a marketing case and prepare a strategy to present to the judges, including Matt Delgado (Constellation Brands), Victoria Gras Brown (Constellation Brands), Morgan van der Horst (Butler/Till), and Adam Crandall (Dynamic Design Solutions).

AMA President Salvatore Saunders said he received positive feedback from the marketing competition. “All students enjoyed it and said they would attend again in a heartbeat,” he said.

Saunders has high hopes for the future of this annual conference. “We are planning on hosting an even bigger event next spring with the help of other clubs in the School of Business,” he said. “I am beginning talks with someone from the Wegmans School of Nursing who has a marketing background as well. We don’t want events like the Regional Conference to be just specific to the School of Business but to everyone on campus.”

Saunders also recognized the leadership of the School of Business for continued encouragement, noting that events like the conference are not possible without their support.