Fall 2021 Seward Scholar has Passion for Social Media

This fall, the Department of Media and Communication selected Kate Fitscher as the recipient of the James E. Seward Scholarship.

Carrying a $1,000 award, the scholarship honors Jim Seward and his 41 years of college teaching, 29 of which were spent at Fisher. The scholarship was established by former students, friends, and colleagues when he retired in 2011. The scholarship is open to a full-time junior or senior with a 3.0 or higher GPA. Applicants were asked to submit a cover letter, writing samples, and a portfolio of work.

Fitscher is a senior media and communication major with a minor in marketing. She is the account executive for the PRIMA Group, Fisher’s student-run integrated marketing, public relations, and advertising agency. In her role, she works with 13thirty Cancer Connect, a local non-profit organization that aims to connect young adults between the ages of 13 and 30 whose lives have been impacted by cancer.

In addition, she is a media and communications intern for Rad Sister, a sustainable feminist t-shirt company founded by media and communication alumna, Natalie Gates.  Fitscher’s role is focused on content creation including writing blogs, filming TikTok vides, designing clothing logos, and much more.

“Natalie has been such a great mentor and allows my creativity to flow by giving me full rein over Rad Sister's social media platforms,” Fitscher said.

Fitscher plans to pursue a career in social media marketing. She said that this field allows for the most creativity, especially when it comes to content creation.

“With technology advancing every day, it seems that social media marketing is becoming necessary for every company, no matter their category,” she added.

This article was written by Leslie Noble ’21, a marketing major and PR writing intern with the Office of Marketing and Communications.