Students Compete in Challenges during SJF AMA Marketing Week

The St. John Fisher chapter of the American Marketing Association (SJF AMA) concluded its fall Marketing Week on Saturday, Oct. 22. Fisher students had the opportunity to interact with sponsored events, high profile speakers, and participate in competitions with cash prizes!

AMA Marketing Week is a competition between collegiate chapters across the country as students plan and execute a week’s worth of marketing-related events. SJF AMA took the match to the next level by having it span two weeks. 

Events included a Personal Branding Workshop, Perfect Pitch competition, Breakfast with SJF AMA, Celebrating Women in Entrepreneurship, Sales Role Play Challenge, Ideas Come to Life, Changing the Landscape, What’s in a Name, DSPxAMA Cornhole Tournament, Shark Tank competition, Marketing Strategy competition, and ending with the Fall Regional Conference. 

Marketing Week’s first competition was Perfect Pitch, held in Dr. Monica Hodis’s Personal Selling course. A Perfect Pitch is a 90-second interview where students sell themselves as the right fit for a job. Student winners were Joe Morell ’24 (first place) and Sabrina George ’24 (second place). 

The Sales Role Play challenge was held in Professor Ronald Sicker’s Advanced Selling course. Students competed individually for a chance to participate in the International Collegiate Sales Competition (ICSC) in November in Florida.  First and second place were locked in by Julian Kucharski ’23 and Helen Rose Shine ’23, respectively, and they will be accompanied to the competition by Sicker. 

The Shark Tank competition was run and sponsored by Adam Crandall ’09, ’12 (M.S.) alongside guest judges Laurie Enos ’78 and Christopher Palumbo. Three student groups competed by creating a full marketing strategy for an original product or service. Ana Lach ’24 and Lily Uy ’22 claimed first place with their Jelly Girls product. Nicole Smith ’23, Sarah Storsberg ’22, and Caleb Thomas ’24 took second place with their EV product, Free of Charge. 

First American Equipment Finance sponsored and judged the Marketing Strategy competition. Students were tasked with providing a solution for client recruitment and had to sell their ideas to the judges. Pairs competed in two rounds with two different sets of First American Equipment Finance judges. Nicole Smith ’23 and Caleb Thomas ’24 came in first place and Ana Lach ’24 and Lily Uy ’22 earned second. 

SJF AMA teased future partnerships with Investment Club and the PRIMA Group for their spring conference in February. Next, the chapter will compete in the AMA International Collegiate Conference (ICC) in New Orleans this spring.