Fisher Hosts Fifth Annual LEAD #LikeAGirl Series

This week, two student groups at St. John Fisher College, The PRIMA Group and the Tom Proietti Public Relations Student Society of America (PRSSA), will host the fifth annual LEAD #LikeAGirl, a three-day leadership and women empowerment event in honor of Women’s History Month.

The series started on Monday with a lecture watch party for Arien Rozelle, a professor in the Department of Media and Communication, as she presented the talk, “Suffragists: Public Relations Pioneers” for the Susan B. Anthony House. Rozelle’s talk explored how pioneering public relations suffragists were the influencers of their time.

At 6:30 p.m. on Tuesday, March 9, via Zoom, Talya Meyerowitz is hosting an interactive workshop, “How Women Can Lift Each Other as They CLIMB!” Meyerowitz is a well-known leadership and corporate culture consultant dedicated to enlightening women on how to champion and support one another in the workplace. Students will have a chance to explore the benefits of effective communication, transparency, candor, and the powerful effects of building each other up instead of tearing each other down.

LEAD #LikeAGirl will conclude with the “Finding Your Voice: Learning from Inspirational Leaders” panel at 6:30 p.m. on Wednesday, March 10, via Zoom. Kim Allen, CEO of Dixon Schwabl; Dresden Engle, founder and executive director of Dresden PR; and Amanda DeVito ’96, vice president of marketing and growth for Butler/Till, will discuss personal growth, leadership development, and building confidence as a woman in the communications industry.

LEAD #LikeAGirl was originally created by alumnae Alexandra Hristodoulou ’17 and Rachael Zalewski ’17, with the help of adviser and professor Arien Rozelle, to empower students interested in media and communication fields by providing them with the skills to exercise active leadership and celebrate personal and professional strengths.

For event details and links to the Zoom sessions, following @ThePRIMAGroup on Instagram and Twitter.

This article was written by Riley Moscicki ’21, a PR Writing Intern with the Office of Marketing and Communications.