Media and Communication Professor Featured in PR Publication

Arien Rozelle, assistant professor in the Department of Media and Communication, recently published an article that was included in the June 2020 “Managing Through Crisis” issue of Strategies and Tactics, a publication of the Public Relations Society of America.

Rozelle’s article, Distillery Pivots from Spirits to Sanitizer During COVID-19, details her work with Black Button Distilling and their pivot from producing whiskey to helping meet the need for hand sanitizer in the wake of COVID-19. Strategies and Tactics is sent to PRSA’s more than 22,000 members in the U.S. and abroad.