Family Business Program Success Stories

Fisher’s Family Business Program and Next Generation Leadership Institute provide family business leaders the opportunity to develop crucial management skills while connecting with peers in the Rochester area and beyond. Read about notable individuals who are taking leadership roles in their businesses and learn about their experiences.

Marissa Gionta ’12, ’14

Chief Information Officer at Rochester Colonial

Marissa Gionta

Marissa Gionta

Marissa Gionta ’12, ’14 (MBA) serves as the chief information officer at Rochester Colonial Mfg. Corp., a third-generation business that celebrated its 75th anniversary in 2022. Marissa is the granddaughter of founder Salvatore Gionta and one of four third-generation family members in the business. 

Marissa began her career at Rochester Colonial working through a number of administrative positions, eventually becoming the business process manager in 2014. In 2018, she was appointed director of marketing, a position she still holds, and in 2022, was name the company’s chief information officer. 

Marissa is active in the Family Business Program. She is an inaugural member of Women in Family Business committee and has hosted students and Fisher’s Family Business Steering Committee for tours and meetings.

“Being a member of the Women in Family Business committee has been very rewarding. My two female cousins and I are part of the third generation and are the first women family members to play key roles in our company, in a male dominated industry,” she said. “The Women in Family Business committee serves as both a unique business resource and an incredible networking opportunity for us. As women, we face unique challenges when assuming leadership roles that have been traditionally held by men.  The ability to share various experiences and support one another has been invaluable.”

Marissa earned a bachelor’s degree in psychology and in 2014, earned her MBA. While in the MBA program, she was inducted into the international business honor society, Beta Gamma Sigma.